Event design for Ingledews’ 100 year celebration event held in Vancouver, BC. I was the senior art director and designer on this project playing a key role in the design/outcome of the event from the initial event concept stage to the final design/production and implementation of ideas on the day.
The event was focused around the brands tagline of ‘the perfect fit’, ideas to come from this line were that of sending a single designer shoe in a beautiful box as an invite with a note to let the guest know that the matching shoe or a pair of their choice would be waiting for them for free at the event. Other ideas were to focus all entertainment around the idea of the ‘the perfect fit’ such as hiring contortionists to perform, and offering perfect food pairings.