New branding & logo design created for Telford Shopping Mall, UK.
The mall was opening a new section called ‘New Row’ which contained many higher end fashion and lifestyle stores. The aim of the rebrand was to elevate the centre and publicise the new openings.
The new Telford Shopping Mall logo was inspired by a well known iron bridge landmark in the area. The geometric shapes lent themselves easily to adaptation and motion graphics, an idea which our team was keen to utilize within the mall’s branding.